Does your website bring in new visitors and engage them to take action? All websites need viable content that is interesting and has ample keywords placed within the pages to be successful. Does yours provide the results you want, or do you want more clients?
I have written for websites since the late nineties. A lot has changed with the availability of CMS packages making publishing a website easier than ever and standards making clean code render properly within the clients browser. One thing has not changed- the need for content that people are interested in reading and search engines can crawl to find keywords for SERPs (Search Engine Results Page).
Good viable content written for a desired audience will organically be found via searches and have other websites link to your pages. Once you have the proper well written copy along with other content like pictures and videos, you can take the next step marketing on social networks and using paid ads in searches. The first step to a website should be well written viable content.
I write for many websites and blogs that get ranked well for the specific topic. Knowing the subject matter, understanding keyword placement, and creating engaging copy that makes the visitor take action and make a conversion is done through viable content. Having other resources available from copy editing to SEO strategies focusing on usability helps get the written content noticed and acted upon.
If you are just starting out I suggest you look at VisibleScope - a blog about selecting a domain, proper website configuration, and suggestions to help you have a successful website. I try cover the basics you should know if you want to learn what you can do and what to look for in a contractor. Since many people fancy themselves a website designer, SEO specialist, usability guru, and content copywriter- knowing the basics before interviewing a consultant is essential.
Creating viable content is not for everyone. You need to know the subject matter and terminology. You need to know how to peak interest and entice the visitor take an action to make a conversion (call, email, put an item in a shopping cart, click a link…) You need to know keywords searched and when to make geocentric content for local businesses.
If you have a website well written content is critical. Interesting text makes visitors stay longer on your website and take action. I will be happy to look at your existing site or work with you to create an online resource that is engaging and effective. I book a few weeks out so call or email now and get started on a successful website.